'The Way To Go' was a marketing campaign for the Department for Economies, encouraging young people to consider higher education and vocational education courses. It was produced by Armchair & Rocket for Navigator Blue, with virtual production services by Aura Digital Studios.

My work on the commercial started in pre-production. The idea had the actor navigating five different virtual environments, all representing different vocational roles. The scope was narrowed to a 30-second television broadcast slot. Through previsualizations in Unreal Engine, we landed on a rotating camera, with quick changes and the final payoff of walking off volume in order to effectively include all the content in a short span of time.

The previsualization animation produced helped the actors time their rehearsal, as well as providing a solid base for the Aura team to flesh out the rest of the digital work. I also designed the setup for the reconfiguration of the volume.

My work continued on set as an LED volume operator, working with Unreal Engine to trigger playback of the animation and make live tweaks during pre-light days.